Like Walmart, Optiwise.ai is always on the lookout for new methods to assist you in growing your company.
Did you know while Amazon has climbed to second place, it is still less than half the size of Walmart in terms of worldwide sales, that is why it is of utmost importance that you become the Walmart marketplace seller and replicate Amazon’s success on Walmart too.
That is why we are very much excited to inform you that Walmart is offering a unique opportunity to sellers who own their brand and manufacture, produce, or assemble their items in the United States to take their products into Walmart or Sam’s Club (Sam’s Club is a Wal-Mart Stores, Inc. membership-only club that caters to suburban grocery customers and small businesses. A Sam’s Club membership permits you to bulk shop at any of the club’s over 500 warehouse-style locations around the United States for discounted brand-name products.)
For sellers, this is unique early access to Walmart’s annual Open Call event, the company’s biggest sourcing event for Walmart and Sam’s Club locations, that will enable you to reach millions of new customers.
Let us explain to you what it means and how you can make the most of this opportunity. And don’t worry! If you are still not in the Walmart marketplace, Optiwise.ai will help you become the top seller. We know you have too many questions:
What is Open Call 2022?
Open Call is Walmart’s biggest sourcing event for Walmart and Sam’s Club’s over 5,300 stores and clubs in the U.S.
Why apply for Open Call 2022?
There are over 6,300 international Walmarts and over 11,700 retail locations worldwide, operating in 28 different countries. Additionally, don’t forget about the eCommerce space they dominate. With 2.3 million employees globally, 1.5 million of whom are based in the United States alone, it’s easy to understand why this opportunity is a force to be reckoned with.
Who is eligible?
To be eligible for Open Call, a product must be manufactured, developed, or assembled in the United States. Also, the requirements for becoming a supplier on Walmart.com or at Walmart and Sam’s Club are a little different from the requirements for the Walmart Marketplace. Therefore, without further ado, get in touch with our Walmart marketplace experts to learn more about Walmart Open Call 2022.
The last day to submit the application is February 25, 2022.
What if I get selected for Open Call 2022?
Sellers who have been chosen will have the chance to show off their new items to Walmart and/or Sam’s Club merchants on June 28 and 29, 2022.
Along with one-on-one product pitch meetings, there will be breakout sessions led by Walmart and Sam’s Club executives and special guests where sellers and potential suppliers may learn more about relevant issues and resources. Many of the sessions will be done electronically, so even if you cannot arrange a product pitch meeting, you may still attend.
How to prepare for a perfect pitch?
Each participant will have 30 minutes to wow Walmart and/or Sam’s Club merchants with their product and show why it is the best in its category. Here are some expert tips to maximize your chances of getting to the next round.
- Be sure about the product.
Sellers must own their brand, and products must be manufactured, grown, or assembled in the United States. If you want to sell something that has CBD or cannabis in it or has a special feature, you can’t sell it at the open call. Cigarettes, tobacco, pharmaceutical drugs, animal health, barn and stall equipment, irrigation and spraying, and retailer services are not allowed.
- Analytics is important.
Share information regarding the product’s performance, such as online sales or unit sales. Optiwise.ai analytics feature can help you with that.
- Tell them why customers love it.
Show the influence your products have on the consumer experience. Tell them why the customers will love it.
- Have a clear USP.
Make sure that you can come up with a unique, unique USP that only your brand can offer.
- Keep the story short.
Keep your narrative brief and direct. Include information on how your product addresses a client’s needs.
Have more questions about Walmart Open Call, Walmart Business Opportunities, or how to become a Walmart marketplace seller?