Catalog Optimization
Improved indexing and search visibility
- Enhanced titles, attributes, and descriptions
- Improved keyword indexing and search relevance
- Strengthened catalog compliance
Success Story
Flame King Accelerates Growth on Walmart Marketplace
Through Catalog Optimization and Digital Shelf Visibility
Overview
Flame King, a leading brand in propane tanks, outdoor heating products, and camping accessories, partnered with Optiwise.ai to improve discoverability and expand its presence on Walmart Marketplace. While the brand maintained a strong assortment within Walmart’s 1P DSV ecosystem, there was an opportunity to further enhance search visibility and digital shelf presence across Walmart.com.
The Challenge
Despite strong product offerings and continued advertising investment, growth on Walmart.com remained constrained due to:
-
Opportunities to deepen visibility into Walmart’s 1P Tool (Scintilla) reporting and analytics
-
Evolving clarity around profitability across DSV and WFS
-
Compliance gaps slowing product launches
The Solution
With Optiwise.ai, Flame King implemented a multi-pronged strategy focused on visibility, content, ads, and expansion:
Digital Shelf Expansion
Stronger product pages driving higher engagement
- Upgraded content quality and rich media
- Introduced seasonality-driven updates
Marketplace Expansion (1P + 3P)
Increased Product Visibility
- Expanded SKU assortment
- Replicated high-performing 1P listings into 3P
- Increased operational flexibility
Demand Generation
Additional traffic and faster execution
- Launched targeted promotions
- Activated SEM campaigns
- Resolved operational blockers for faster scaling
Key Results
GMV Growth
+0%
YoY
Traffic / Page Views
+0%
YoY
Content Quality Score
88% → 0%
Item Spec Compliance
0%
· 207 SKUs
Organic Sales Growth
+0%
YoY
Ad Conversion %
+0%
The Outcome
By strengthening catalog quality and digital shelf presence, Flame King significantly improved its performance on Walmart Marketplace.
- Increased traffic and discoverability
- Higher organic contribution to sales
- Strong revenue growth
- Greater control through hybrid 1P + 3P strategy
The brand is now well-positioned to scale further through continued investment in digital shelf optimization and Marketplace expansion.
“Walmart Marketplace has allowed us to significantly expand our product visibility and reach more customers online. By optimizing our catalog and improving discoverability with the help of Optiwise.ai, we have accelerated our growth on Walmart.com and made it easier for customers to find and purchase our products.”— Richard Nordin, Head of Digital & DTC, Flame King
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