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Digital Pen Race 2026 — Session 3: Digital Shelf & Backend Optimization

Digital Shelf & Backend Optimization

August 5, 2026

Learn from Rahul Shah, Co-Founder & CTO of Optiwise.ai, and Deepak Goyal, Co-Founder & CEO of Optiwise.ai, on Digital Shelf & Backend Optimization and how the right product information can help Walmart understand, classify, and surface your products across relevant digital shelves.

Part of Digital Pen Race 2026 – Education Series, this session covers various digital shelf types, product pages, attribute enrichment, customer intent, keyword harvesting, Item/Omni Spec 5.0, to strengthen your product discoverability and digital shelf presence.

Digital Pen Race 2026 — Session 2: Frontend Optimization & Retail Readiness

Frontend Optimization & Retail Readiness

July 22, 2026

Hear from Luke Waller, Senior Partner at Walmart Connect, on how to get retail-ready to maximize your sales.

Retail Readiness means having Walmart listings that are both conversion-ready and discoverable by the Walmart algorithm.

Part of Digital Pen Race 2026 – Education Series, this session covers AI-generated product listings, keyword harvesting, product images, reviews, Rich Media/A+ Content, FAQs, etc. to strengthen your listing performance.

Digital Pen Race 2026 — Session 1: Building Your Digital Penetration Strategy

Building Your Digital Penetration Strategy

July 8, 2026

Digital penetration means expanding your digital presence to reach more customers beyond in-store traffic.

Hear from Deepak Goyal, Co-Founder & CEO of Optiwise.ai, on building a strong Walmart digital pen strategy and driving sustainable, profitable growth.

Part of Digital Pen Race 2026 – Education Series, this session explores five systems: Frontend & Retail Readiness, Backend & Digital Shelving, Sponsored Advertising, Full Catalog Coverage, and Analytics.

Digital Pen Race 2026 — 6 Expert-Led Strategy Sessions with Walmart Connect

Education Series - The Digital Pen Race

July 8 to Oct 14 ,2026

Join us with guest speakers from Walmart and industry leaders through six focused sessions covering digital penetration, digital shelf optimization, advertising performance, frontend and backend fundamentals, and Peak Season retail-readiness.

Gain practical insights and actionable strategies to boost your digital sales on Walmart Marketplace.

Register FREE - Open to All

Maximize Conversions with Free Walmart Review Syndication Feature

Join our free webinar to learn how to syndicate your authentic website reviews on Walmart.

Our guest speakers will guide you on getting more reviews, provide a quick overview of the Review Syndication Program, and share do’s and don’ts for successful review syndication. Enhance your review strategy with expert insights! 

Using Generative AI to Convert Online Shoppers to Customers

Did you know that 84% e-Commerce businesses place AI as their top priority?

Sellers have observed 25% or more boost in customer satisfaction, revenue, or cost reduction and 3-5% increase in customer acquisition using AI for personalization.

Learn how to increase your profitability from WFS

To help you streamline your shipping and storage operations, we’re excited to announce – our exclusive webinar on Walmart Fulfillment Services (WFS) with the guest speaker Mark Fleming (WFS Team, Walmart).In this interactive webinar, you’ll learn efficient and timely handling of your orders, seamless customer service, replacements, support and returns, and other such WFS seller pain points

Replicate Amazon success on Walmart

Learn from marketplace experts with more than 10 Years of Walmart Partnership and discover the following –

  • Best practices to boost your sales on Walmart
  • New features introduced on Walmart in 2023
  • Bring A+ content from Amazon to Walmart
  • Live Q&A
optiwise webinar
selling on walmart marketplace

Why selling on a single marketplace is detrimental to your online business

Is your firm fully prepared to continue operating in situations beyond your control?

Learn about the best plan for company continuity from industry professionals and retailers selling on several platforms



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