Supporting Partner
The Digital
Pen Race 2026
A 3-month intensive program for Walmart suppliers to dominate digital sales before the holiday season.
It's not a race against other brands — it's a race against your own last year's KPIs.
Race Against Your Clock
Your only competitor is last year's you. Every KPI we chase is measured against your own benchmark — not other brands.
Pit Crew Every Week
Your dedicated Optiwise team meets your brand team week-on-week for 3 months. Hands-on execution, not advice.
Built for Cyber-5
One finish line: Thanksgiving through Cyber Monday. Every session and every optimization aimed at Nov 25–30.
Your Brand is Like a Race Car
Every winning race car has five critical systems dialed in before the race starts. So does your brand on Walmart.
Frontend Content
Titles, images, descriptions, A+ content
Backend
Digital shelf, attributes, keywords
Sponsored Ads
Walmart Connect-powered ad spend
Full Catalog Coverage
Walmart Marketplace reach
Analytics
Scintilla + Walmart Data Ventures — live KPI visibility
Your Pit Crew Shows Up Every Week
This isn't a course. Your dedicated Optiwise team meets your team every single week for the full 3 months.
Month 1 · Weeks 1–4: Build the Machine
Listings audit, backend fixes, keyword strategy, content creation, shelf setup
Month 2 · Weeks 5–8: Fire Up the Engine
Ads go live, rich media deployed, sponsored search optimized, SEM coordination
Month 3 · Weeks 9–12: Race Mode
Performance tuning, creative optimization, peak season hacks, final readiness check
6 Expert-Led Education Sessions
Online learning sessions with Walmart team & experts — designed to help your team win the race.
6 Strategy Sessions with Walmart experts to learn how to win the race
Everything to Win the Race
Your Digital Penetration by the Numbers
Three months. Four milestones. One race to your best holiday season ever.
Race Day is Cyber-5
Walmart's 5 biggest shopping days. Your brand will be fully race-ready when the flag drops.
Thanksgiving — Nov 26
Early deals go live · Traffic surge begins
Black Friday — Nov 27
Peak traffic & peak conversions
Cyber Monday — Nov 30
Final sprint · Close the season strong
Ready to Lead the Race?
Reserve your brand's seat in the Digital Pen Race 2026.
Reserve My Seat Now →No commitment required at this stage · Our team will reach out within 48 hours
1. Program Eligibility. The Digital Pen Race 2026 is open to active Walmart suppliers and brand partners in good standing. Participation is subject to approval by Optiwise.ai at its sole discretion.
2. Seats & Availability. The Program is limited to 20 participating brands. Seat reservation is confirmed only upon execution of the Program Agreement. Submission of a registration form does not constitute a confirmed seat.
3. Program Duration & Schedule. The Program runs for approximately 12 weeks commencing July 8, 2026. Sessions and timelines are subject to change with reasonable advance notice.
4. Confidentiality & Privacy. Optiwise.ai will not publicly disclose any participating brand's revenue, ROAS, conversion data, or other confidential business metrics.
5. Results Disclaimer. Growth targets and KPI projections are illustrative targets only and are not guarantees of performance. Actual results will vary.
6. Intellectual Property. All program materials and methodologies remain the intellectual property of Optiwise.ai and may not be reproduced without prior written consent.
7. Walmart Relationship. Optiwise.ai is an independent service provider and is not affiliated with or endorsed by Walmart Inc. Any references to Walmart tools are subject to each participant's own Walmart supplier agreements.
8. Governing Law. These terms are governed by the laws of the State of Delaware, United States.
9. Modifications. Optiwise.ai reserves the right to modify, suspend, or cancel the Program at any time with pro-rata refund of fees paid for undelivered services.
© 2026 Optiwise.ai · All rights reserved · Last updated June 2026
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