Walmart Rich Media

Maximize Your Conversions Using Rich Media/ BTF

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What is Rich Media (Below-The-Fold)

Enhanced Brand Content (EBC), also known as Rich Media/ BTF, allows sellers create product-specific brand stories and showcase various use cases to boost upselling and cross-selling. It includes interactive content like high-quality images, videos, slideshows, comparison charts, detailed product features, and more!

  • Maximize Conversions
  • Tell your Brand Story
  • Boost Engagement
  • Enhance Customer Experience
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Enrich your customers' experience by presenting a more comprehensive brand story on your product page using Rich Media

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Years of Walmart Partnership

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Rich Media Added

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Categories Supported

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Brands

Re-create from Amazon

Automatically detect your product ASIN and recreate rich media from Amazon in a single click

Create New Modules

Create your own modules with our pre-defined templates. Add comparison charts, slide shows, videos, etc.

Easily Manage Modules

Edit, duplicate, unpublish, sync with Amazon, and more - do it all with Optiwise.ai

Track your Performance

Monitor your results with our analytics dashboard. Get access to EBC views, listing traffic, weekly reports, and more!

26% Rise In Weekly Transactions

A home furnishing brand features rich media content on their product pages

By incorporating Rich Media content onto Walmart’s pages for a Home Furnishing brand and effectively targeting relevant keywords, there was a notable 18% surge in the quantity of keywords ranking on Walmart’s internal search, along with a 26% boost in orders. This increase in orders was more than twice that of the control group of non-optimized pages.

30% Increase in Traffic

After publishing Rich Media on product pages for a pet brand

A Pet Supplies brand recently revamped the content on more than 100 of its product pages. This involved optimizing the titles, introducing new product descriptions, and rich media content. As a result, category experts noted a remarkable improvement of up to 116% in SEO views for the updated product pages.

Meet our Walmart Experts to learn more about Rich Media/ BTF

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Success Stories

Drive 2.5x Revenue Growth on Walmart through Rich Media/ BTF

Explore how a bed linen brand seller skyrocketed their sales within one month using Optiwise.ai. Uncover the power of Rich Media (Below-The-Fold), listing optimization, growth recommendations, and more features on our AI platform that boosted their traffic and generated remarkable results

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Customers

Publishing Rich Media/ BTF can lead to enhanced customer engagement, better search rankings and increased conversion rates. In order to provide a superior customer experience and differentiate your products on the digital shelf, it is crucial to incorporate Rich Media Content on all of your products.

Standard media refers to basic image or text-based content that are commonly found online. On the other hand, Rich Media/ BTF refers to interactive or highly engaging digital content, such as comparison charts, videos, interactive product display templates. Rich media is designed to capture and hold the viewer's attention for a longer period of time, providing a more immersive and memorable experience.

Our one-click solution enables you to effortlessly transfer all of your Amazon A+ content onto Walmart. To do this, you simply need to link your Amazon and Walmart seller center accounts with Optiwise.ai using our trusted API connections in both marketplaces.

Optiwise.ai is a verified content provider on Walmart Specialty Solution Providers and has over a decade of experience working with both Walmart and Amazon. We have established direct API connections that have undergone rigorous scrutiny by both marketplaces. At Optiwise.ai, we prioritize the security and privacy of your data, and we never disclose any customer information without explicit consent.

To get started with Walmart Rich Media, simply sign up on Optiwise.ai and connect your Amazon and Walmart Keys. If you run into any problems, please connect with our Walmart experts, who will handle it for you.

To get the most accurate and up-to-date information on the cost of our Walmart Rich Media services, please visit our pricing page. This will provide you with a detailed breakdown of our service options and associated costs. If you have any specific needs or questions, feel free to reach out to us directly!