Privacy Policy

This Website Privacy Policy (“Privacy Policy”) provides information regarding how Optiwise.ai Inc. (“Optiwise.ai” or “we”) collects, uses, and transfers personally identifiable information (“Personal Data”) through its publicly accessible website (www.optiwise.ai) (the “Website” or “Site”). By using this Website, you consent to the collection and use of your Personal Data as described herein. If you disagree with the terms set out herein, please refrain from using this Website. Any changes to this Privacy Policy will be posted on this Website, so you are encouraged to periodically review this Privacy Policy to stay informed about updates.

This Privacy Policy explains how Optiwise.ai uses your Personal Data and your rights regarding its use. The following sections are included in this Privacy Policy:

About Optiwise.ai

Optiwise.ai is a content optimization and data labeling product and service provider. Using a proprietary, cloud-based platform, Optiwise.ai delivers services related to research, strategy development, content creation, quality checks, and product delivery. Optiwise.ai’s solutions may involve crawling websites or ingesting customer data on web activity, including but not limited to web analytics, keyword ranking data, product content, and other behavioral or company data.

Collection of Personal Data

When you interact with the Website by requesting information, subscribing to a mailing list or service, responding to an online survey, or otherwise actively providing data, we may collect information such as:

• Your name, email address, mailing address, and phone number.
• Traffic, revenue, orders, conversions, and data provided by third-party analytics integrations.
• Keyword ranking data.
• Certain business-related information, such as the number of employees and industry type.

If you inadvertently disclose personal health information (PHI) to us, such information may also be collected and stored. However, we do not actively request or process PHI, and it is your responsibility to avoid disclosing PHI unless necessary for specific services.

When you visit the Website, we may also automatically collect information about your computer and internet connection, including:

• Your IP address and internet service provider.
• The IP address of websites from which you connect to our Website.
• The computer systems you use and your preferences on our Site.

Additionally, we may gather information via technology such as cookies and tracking pixels, including:

• IP address or other device identifiers.
• Web browser and/or device type.
• Web pages or sites you visit before or after using our Website.
• The pages or other content you view or interact with on our Website.
• Dates and times of your visits.
• Email interaction details (e.g., whether you opened, clicked, or forwarded a message).

Cookies

Optiwise.ai uses cookies to enhance your user experience. We may use session cookies (which disappear after closing your browser) and persistent cookies (which remain on your device for future visits). Third-party cookies may also be employed. You may manage your cookie preferences via your browser settings. Note that disabling cookies may affect the functionality of certain Website features.

Use and Purpose of Collected Personal Data

We use the information collected through our Website to:

1. Operate, maintain, enhance, and provide all features of our Website.
2. Provide services and information you request.
3. Respond to comments, questions, and provide support to users.
4. Process and deliver entries and rewards in connection with promotions.
5. Understand and analyze usage trends and preferences to improve the Website and develop new features, products, and services.
6. Contact you for administrative purposes, including customer service or promotional communications related to our products and services.

Legal Basis for Processing Personal Data

For visitors from the European Economic Area (EEA), we process Personal Data based on:

• A legitimate business interest, or
• Your specific consent.

Keeping Your Personal Data Secure

We implement appropriate technical measures to safeguard Personal Data based on its type and associated risks. In the event of a data breach, affected individuals and regulatory authorities (where required) will be notified in accordance with applicable laws.

Sharing of Personal Data with Third Parties

Optiwise.ai may share Personal Data with trusted business partners, such as system integrators, distributors, and referral partners, for marketing purposes unless you opt out of receiving such communications. Additionally, we may share information for:

• Legal compliance, protection, and safety purposes.
• Emergency situations.
• Business reorganizations, such as mergers or sales.

We reserve the right to use and disclose non-identifiable information (e.g., statistics and survey results) and aggregated/anonymized data for various purposes. Personal Data shared in publicly accessible areas of the Website will be available to all users.

Retention of Personal Data

We retain Personal Data as long as there is an ongoing legitimate business interest. When such interest ceases, we will delete the data.

Your Rights Regarding Personal Data

California Consumer Privacy Act (CCPA)

If you are a California resident, the CCPA grants you the right to:

• Request the deletion of personal information collected about you.
• Access information about the personal information collected.
• Opt-out of the sale of personal information (Optiwise.ai does not sell personal information).

To exercise these rights, contact us at privacy@optiwise.ai. Verification of identity and proof of authorization (if using an agent) may be required.

Contacting Us

If you have questions or concerns about this Privacy Policy or Optiwise.ai’s data practices, please contact us:

• Email: privacy@optiwise.ai
• Mail: Optiwise.ai, 37298 Aleppo Drive, Newark, CA 94560, USA