SKU Ninja Discontinued: Here’s How to Keep Your Walmart Rich Media on Track

What Happens When Rich Media Disappears From Your Walmart Listings?

Rich Media Content, also known as Enhanced Brand Content (EBC) or Below-the-Fold (BTF) Content, gives you more space on your Walmart product pages to tell your product and brand story.

You can use it to showcase product benefits, comparison charts, lifestyle imagery, videos, and other supporting content that helps shoppers better understand your products and make informed purchase decisions.

When that content is missing, it can affect more than how your product page looks.

Lower Conversion From Buyer Uncertainty

Without product videos, 360-degree views, interactive elements, and other visual details, shoppers have fewer ways to understand how your product looks or works in real life. That uncertainty can make shoppers more hesitant to complete a purchase.

Less Engagement on Your Product Pages

Rich Media gives shoppers more reasons to explore your product beyond the basic details. They can watch demonstrations, compare features, understand different use cases, and learn more about your brand.

Without these elements, shoppers may have fewer reasons to continue exploring the page and may exit before purchasing.

Reduced Brand Trust

Rich Media gives shoppers visual information that helps connect your product claims with the actual product.

Without it, shoppers may have less information to build confidence in the product and brand. NielsenIQ data shows that 76% of shoppers prefer rich media when shopping online, highlighting the importance of richer visual content in the online buying experience.

Potential Impact on Search Visibility

Omitting Rich Media Content can limit your product’s growth potential on Walmart. Although optional, it gives shoppers more ways to engage with your products and can help attract more traffic. Without it, your listings may have fewer opportunities to stand out in search.

Weaker Brand Recall

Videos, animations, and interactive content give shoppers more memorable visual cues to associate with your products and brand.

According to Nielsen research, brand recall contributed 38.7% to brand awareness. Without these memorable elements, brands may have fewer opportunities to stay top of mind when shoppers are ready to purchase.

Move Your Walmart Rich Media Without Starting Over

Switching platforms does not have to mean rebuilding every Rich Media module from scratch.

With Optiwise.ai, you can import existing assets, create new Rich Media modules, and manage your Walmart catalog through one workflow.

What You Can Do With It

• Import Amazon A+ Content to Walmart: Connect your Amazon and Walmart marketplace accounts to import existing Amazon A+ Content using the product URL or ASIN, so you can reuse existing content in one click without rebuilding it from scratch.
• Create New Rich Media Modules (Manually or With AI): Build EBC layouts using 17 pre-defined modules, including premium options such as FAQs and Banner Sliders similar to Amazon.
• Easily Manage All Modules: Edit, duplicate, delete, unpublish, and re-sync Amazon content and much more from a centralized dashboard.
• Track Your Performance: Get access to EBC page views, listing traffic, weekly reports, and content performance data from one analytics dashboard to understand how your Rich Media Content and listings are performing.

Get Your Walmart Rich Media Back on Track

If SKU Ninja was part of your Walmart Rich Media workflow, now is the time to make sure your affected listings don’t lose the content shoppers rely on to understand your products.

Optiwise.ai gives you one platform to create, manage, and optimize your Walmart content, with plans starting at $249/month.