In the rapidly evolving world of retail AI, success is no longer about who has more data – but about how intelligently different AI systems work together to serve the brand, the customer, and the platform.
At Optiwise.ai, we’ve developed Olivia, our proprietary AI agent designed to help brands grow profitably on marketplaces like Walmart. Meanwhile, Walmart recently introduced Sparky, their Generative AI-powered shopping assistant. Together, these AI agents are reshaping the way brands engage with shoppers and optimize their sales.
So, what exactly Sparky and Olivia do together for brands?
Meet the AI Agents: Sparky & Olivia
Before diving into their collaboration, it helps to understand the unique roles each AI agent plays:
Sparky – Walmart’s Generative AI Assistant
Sparky is a customer-facing AI agent embedded in Walmart’s platform to make the shopping experience faster, smarter, and more intuitive. It helps customers:
- Summarize reviews and product feedback
- Answer detailed product-related questions
- Offer tailored recommendations
- Plan purchases for specific occasions
In short, Sparky’s mission is to guide shoppers to the right products efficiently and confidently.
Olivia – Optiwise.ai’s AI Assistant for Brands & Sellers
Olivia is a brand-facing AI agent that empowers sellers to maximize visibility, conversions, and profitability on marketplaces like Walmart. Its key capabilities include:
- Optimizing product listings with the right keywords, attributes, and seasonality
- Generating A+ content/ Rich Media/ BTF
- Running ad campaigns for higher ROAS
- Delivering performance insights and competitive benchmarks
Olivia’s focus is ensuring that brands perform at their best on Walmart.
| Feature | Sparky (Walmart) | Olivia (Optiwise.ai) |
| Works For | Shoppers | Brands & Sellers |
| Primary Goal | Help customers shop confidently | Helps sellers optimize listings and ads |
| Core Functions | Q&A, review summaries, recommendations | Listing optimization, Rich Media, ads, insights |
| Impact Area | Engagement, CX, decisions | Discoverability, ROAS, profitability |
| Data Input | Shopper queries, reviews | Catalog, ads, performance data |
| Output | Smarter answers & recommendations | Optimized listings & ads |
How Sparky and Olivia Complement Each Other
While they serve different audiences, Sparky and Olivia’s impact is deeply interconnected. Here’s how:
1. Optimized Listings = Smarter Shopper Interactions
Sparky relies on high-quality listing content to provide accurate answers. When Olivia creates clear, structured, keyword-rich content, descriptions, and attributes, Sparky can:
- Surface relevant search results faster
- Generate more insightful summaries
- Handle complex shopper queries, like: “Which air fryer under $100 is easiest to clean?”
Simply put, Olivia fuels Sparky with the content it needs to show relevant results to shoppers.
2. Rich Media Boosts Shopper Engagement
Olivia auto-generates lifestyle images, videos, slideshows, comparison charts, and other rich media/ below-the-fold (BTF). When Sparky surfaces these during a shopper’s journey, it enhances trust and speeds up the shopper’s decision-making.
Example:
If a shopper asks Sparky, “Is this mattress good for side sleepers?” – Sparky might summarize customer reviews, but Olivia’s video content showing the mattress in action could be the tipping point.
3. Ad Optimization = Smart Promotions That Work with Sparky
Olivia doesn’t just optimize listings – she also runs high-performing Walmart Connect ad campaigns. These campaigns often serve as the first point of contact for shoppers.
By aligning ad performance with high-quality listings, Olivia ensures that Sparky can deliver a seamless, conversion-ready experience, improving both customer experience (CX) and return on ad spend (ROAS).
4. Continuous Feedback = Smarter Optimization Over Time
Sparky collects insights from shopper behavior – what they click, ask, or ignore. Olivia uses this data to refine sellers’ listings and ad strategy over time.
Example: If Sparky sees many queries like “Is this BPA-free?”, Olivia can ensure that this attribute is clearly highlighted in the product listing.
Collaboration, Not Competition
The key takeaway is that Sparky and Olivia are not rivals.
They are co-pilots in the new AI-powered retail ecosystem – one focused on shoppers, the other focused on brands.
When brands leverage this synergy, they not only improve performance – they future-proof their Walmart presence.
Final Thought – AI in the Retail Supply Chain
With AI agents like Sparky, Olivia, and others entering the retail value chain. Together, they empower brands to win in the era of AI-driven retail.
Success belongs to those who integrate into it, rather than work outside it.
At Optiwise.ai, we’re building Olivia to be the retail intelligence layer that helps brands stand out, sell more, and scale faster.
Ready to optimize your Walmart presence?
Explore how Olivia at Optiwise.ai can elevate your listings, campaigns, and sales.
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