Fraud Blocker
Digital Pen Race 2026 - 6 Sessions. Sharper Strategy.
Organized by Optiwise.ai
Sponsored By Walmart Connect

6 Expert-Led Education Sessions
- The Digital Pen Race 2026

Featuring guest speakers from Walmart and industry experts, this series gives sellers access to proven strategies and best practices to maximize digital sales before the holiday season.

Join one or more sessions

⏱️

Race Through Retail Readiness

Kickoff, frontend fixes, listing quality, attributes, and rich content foundations in one focused track.

🛠️

Build Your Digital Shelf

Learn keyword harvesting, SEO, backend improvements, and AI-led shelf optimization tactics.

🏁

Finish Strong for Peak Season

Move from ad foundations to advanced scale, performance tuning, and final seasonal evaluation.

6 Sessions. One Growth Track.

Session 1
Building Your Digital Penetration Strategy
July 8
  • Increasing Digital Penetration
  • Profitable Growth Strategies
  • Brand Expansion
Session 2
Frontend Optimization & Retail Readiness
July 22
  • Going beyond 100% CQS
  • Rich Media Optimization
  • AI-Ready Product Content
Session 3
Digital Shelving & Backend Issues
Aug 5
  • Digital shelf optimization
  • Taxonomy & OmniSpec compliance
  • Keyword & SEO strategies
Session 4
Advertising Fundamentals & SEM Ads
Aug 19
  • Sponsored Search Optimization
  • SEM Ads
  • Keyword Targeting
Session 5
Advanced Advertising
Sept 16
  • Sponsored Brands campaigns
  • Onsite Display advertising
  • Sponsored Videos integration
Session 6
Peak Season Growth Hack
Sept 30
  • Holiday readiness planning
  • Customer-favorite SKU analysis
  • Merchant collaboration strategies

Join one or more sessions

Join the Digital Pen Race 2026

A 3-month program with your dedicated pit crew to dominate your digital penetration and boost sales.

A race to outperform your last year's KPIs.

Learn More


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