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Walmart Marketplace Pro Seller Badge: A Detailed Guide

By:marketing | 26 May, 2024 |Walmart,


Walmart Marketplace Pro Seller Badge: A Detailed Guide

Qualifying for the Pro Seller Badge is more than just an honor—it’s a strategic advantage. Sellers who earn this distinction often experience greater visibility, increased customer trust, and higher conversion rates. Moreover, they now benefit from a discount on referral fees, making it a financially savvy move. For any business, achieving Pro Seller status is a significant milestone that can lead to substantial revenue growth while simultaneously reducing costs.

Criteria for Earning the Pro Seller Badge

To qualify for the Pro Seller badge, sellers must meet specific performance metrics, including:

  • Delivery Defect Rate: Maintain a rate of 10% or lower.
  • 90-Day Cancellation Rate: Keep the rate at 2% or below.
  • Listing Quality: Ensure that at least 70% of your trending catalog has a listing quality score of over 60%.
  • Order Volume: Receive a minimum of 100 orders in the last 90 days.
  • Active Status: Maintain active selling status for at least 90 days.
  • Compliance: Avoid any trust and safety or performance standard violations.

Benefits of the Pro Seller Badge

Achieving the Pro Seller badge offers several advantages that can significantly enhance your presence and performance in the Walmart Marketplace:

1. Increased Visibility

Pro Sellers benefit from higher exposure in search results and product listings on This preferential placement can drive more traffic to your listings, increasing the potential for sales and business growth.

2. Customer Trust and Interest

The Pro Seller badge serves as a mark of quality and reliability. Customers are more likely to purchase from sellers who have earned this badge, as it reflects adherence to Walmart’s high standards for product quality, customer service, and order fulfillment. Additionally, Pro Sellers gain access to exclusive promotions and deals, further enticing customer interest and engagement.

3. Sales Growth

The primary objective of the Pro Seller badge is to boost sales. By consistently meeting Walmart’s criteria, you can foster a positive customer experience, build a strong reputation, and attract repeat business and referrals. This can lead to sustained sales growth and increased revenue.

Maintaining Your Pro Seller Status

To retain your Pro Seller status, it is crucial to continuously monitor and improve your performance metrics. Walmart provides various status indicators to help you track your progress:

  • Locked: Indicates inactivity for 90 days following onboarding.
  • Become a Pro Seller: Shows your progress towards earning the badge, detailing fulfilled criteria and the next cycle refresh.
  • You are a Pro Seller: This confirms the qualification for the badge and the date received.
  • At Risk: Signifies that you are currently failing to meet the criteria and may not qualify in the next cycle.
  • Ineligible: Indicates that you are no longer eligible for the Pro Seller program.

Regularly reviewing these statuses allows you to identify areas for improvement and maintain your Pro Seller status.

Key Focus Areas for Pro Sellers

To excel as a Pro Seller at Walmart, prioritize the following aspects:

Listing Quality

Adhering to Walmart’s Listing Quality standards is essential. This includes:

  • Accurate Product Information: Provide detailed product titles, descriptions, and specifications.
  • High-Quality Images: Use clear, well-lit images that showcase the product from various angles.
  • Competitive Pricing: Ensure your prices are competitive compared to other sellers.
  • Meeting these standards enhances the attractiveness and visibility of your products, helping you qualify for the Pro Seller badge.

Seller Analytics

Walmart’s Seller Analytics tools offer valuable insights into your performance. Key features include:

  • Sales and Revenue Reports: Track order volume, gross sales, and net sales.
  • Customer Metrics: Monitor customer satisfaction, return rates, and cancellation rates.
  • Product Performance Metrics: Analyze sales volume, product views, and conversion rates.
  • Pricing and Competitiveness Metrics: Evaluate your position in the buy box and pricing compared to other sellers.
  • Inventory Management: Manage inventory levels and receive notifications for replenishment or pricing adjustments.

Using these tools helps you make data-driven decisions to improve sales and profitability.


At, our mission aligns with Walmart’s core objective: to help people save money and live better by providing them with the best possible shopping experience. 

Walmart Marketplace’s Pro Seller Badge is a testament to this mission, recognizing top-performing sellers who consistently exceed customer expectations. This badge, a visual mark of excellence on their listings, not only enhances sellers’ visibility and trustworthiness but also boosts their conversion rates.

We understand the impact that the Pro Seller Badge can have on your business. Our AI-driven solutions are designed to help you optimize your Walmart product listings, enhance your ad campaigns, and manage your product content more effectively. By leveraging our expertise, you can not only qualify for the Pro Seller Badge but also maximize its benefits to take your Walmart Marketplace success to new heights.

Join us in transforming your listings into captivating digital masterpieces and unlocking the full potential of the Pro Seller Badge for your business.

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Walmart Marketplace Pro Seller Badge: A Detailed Guide