7 September, 2023 Walmart,

What is Walmart Connect?

Share: Walmart Connect has emerged as a robust retail media platform, offering advertisers a valuable avenue to connect with online shoppers on Walmart’s site and app and even across physical Walmart stores. As part of its rebranding efforts, Walmart Connect has significantly enriched its advertising possibilities. One notable addition is its very own demand-side platform, […]

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28 August, 2023 amazon,

What Is Enhanced Brand Content (EBC) on Amazon?

Share: Enhanced Brand Content (EBC) on Amazon is a feature designed to help brand owners and sellers improve the appearance and content of their product detail pages. It allows them to showcase their brand and products more effectively by incorporating visually appealing images, enhanced text, and formatting options beyond the basic product description. EBC enables […]

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18 August, 2023 amazon,

Amazon A+ Vs. Premium A+ Content: Pros and Cons Brands Need to Know

Share: For years, brands have been able to make their Amazon listings more appealing and informative with A+ and Premium A+ content, formerly known as Enhanced Brand Content. Amazon Premium A+ can make a listing look better and give shoppers more information than the Standard A+ Content. But what’s the difference between the two, and […]

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24 July, 2023 Walmart,

10 Reasons to use Walmart Fulfillment Services

Share: What is Walmart Fulfillment? Walmart Fulfillment Services was introduced in February 2020 as a strategic move by Walmart to strengthen its position in the competitive market, directly competing with Amazon’s fulfillment services. As a robust fulfillment network owned and operated by Walmart, it offers an efficient solution for brands selling on Walmart’s platform. Through […]

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19 July, 2023 Walmart,

How to Optimize Your Walmart Marketplace Listing?

Share: Walmart has emerged as one of the most popular online marketplaces for buyers and sellers.  Walmart.com has more than 150 million unique visitors each month, according to Comscore. Walmart presents a wealth of options for businesses to grow their consumer base and increase revenue due to its broad reach. To fully utilize the enormous […]

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3 July, 2023 Marketplaces, Walmart,

Why you should sell on Walmart

Share: Walmart Marketplace is an online storefront that enables independent vendors to display and sell their goods alongside those offered by Walmart.com. This was introduced in 2009, provides customers with a greater selection of goods. Walmart recently experienced 79% eCommerce growth in 2020, and it is now expanding quickly. Between July 2020 and July 2021, […]

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15 June, 2023 Walmart,

6 Ways to Get Holiday-Ready For Walmart Marketplace

Share: September is arriving, signaling the imminent holiday season. This period can pose challenges for eCommerce enterprises, particularly given the current trend of consumers initiating their shopping activities earlier than usual. In spite of the seasonal pressures, the holidays on Walmart Marketplace can bring joy to both customers and vendors. If you haven’t become part […]

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6 June, 2023 blogs, Walmart,

5 Reasons why Retail Media Ads Fail

Share: What is retail media? Retail media has developed into a significant trend in e-commerce marketing. This phenomenon has been facilitated by prominent platforms such as Amazon Ads, Walmart Connect, Target Roundel, Home Depot Retail Media+, and others.  While some industry professionals believe that retail media is a surefire way to increase sales and profitability, […]

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18 May, 2023 amazon, blogs, Walmart,

Walmart Rich Media (EBC) Vs Amazon A+ Content

Share: Introduction Rich Media is a prominent feature on e-commerce platforms that helps sellers exhibit their products in a more aesthetically appealing and useful text arrangement. Walmart EBC and Amazon EBC are two popular solutions for businesses looking to increase the visibility of their brand on big e-commerce platforms. In this article, we’ll compare and […]

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16 May, 2023 blogs,

Optiwise.ai crowned TiE50 Award Winner 2023

Share: We are thrilled to announce that Optiwise.ai has been honored with the prestigious TiE50 Award. As one of the select few startups chosen by a panel of experts, including venture capitalists, angel investors, corporate executives, and successful entrepreneurs, we have been recognized for our exceptional innovation, business model, traction, and team. The TiE50 Award […]

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